LuminaTech
Contents Files
LuminaTech Media Solutions logo

Every pixel has a purpose.

Brand guidelinesVersion 1.0, October 2026

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Brand guidelines

Everything needed to present LuminaTech correctly: the idea behind the brand, how the logo is built and used, the spectrum, the type and the imagery, and the files to do it.

Content reviewed by Felipe Leite, Director of Creative Marketing & Special Projects. Questions about any AHC World brand: marketing@weareahc.com

  1. 01
    Brand foundationsIntroduction, essence and creative concept
  2. 02
    Primary identityLogo, versions and brand architecture
  3. 03
    Construction and proportionsGrid, clear space and minimum size
  4. 04
    Logo reproductionColor versions and backgrounds
  5. 05
    Color paletteThe spectrum, layout colors and specifications
  6. 06
    TypographyTypefaces, hierarchy and composition
  7. 07
    Incorrect useRestrictions and examples
  8. 08
    Graphic universeThe LED grid, the spectrum and pixel icons
  9. 09
    PhotographyLight by day and by night, products and treatment
  10. 10
    ApplicationsStationery, screens and advertising
  11. 11
    Files and deliverablesFormats, organization and usage
01

Brand foundations

Introduction, essence and creative concept

We don't sell square footage of LED. We build visual stories that move audiences and make brands unforgettable.

LuminaTech Media Solutions designs, delivers, installs and runs LED screens and media for events, venues and brands: from a single poster display to a full stage backdrop, with one crew accountable from setup to strike.

Indoor LED
Fine-pitch displays for conferences, retail, stages and exhibitions.
Outdoor LED
Weather-proof, sunlight-readable displays for festivals, sports and public spaces.
Custom installations
Stage backdrops, immersive walls and architectural builds, designed end to end.

Essence

Every pixel has a purpose.

Nothing on a LuminaTech screen is decoration. Every point of light is placed to carry a message, and the brand behaves the same way: precise, luminous and never louder than the story it serves.

Creative concept: written in light

The name is set on an LED grid. Every letter is made of individual pixels, and the spectrum crosses the word from blue to amber the way light travels across a panel. When the logo moves, it lights up pixel by pixel.

02

Primary identity

Logo, versions and brand architecture

The logo

Three parts. Point at a part to see it.

  • Pixel wordmarkThe name in lowercase, built from 1,093 LEDs on a single grid.
  • The white pixelThe dot of the i is the one point of pure light in the word.
  • DescriptorMEDIA SOLUTIONS in spaced capitals, carrying the same spectrum.

Versions

Use the primary logo whenever the descriptor can be read. Below that, use the wordmark. On screens, the logo can light up.

Primary logo

Primary

Wordmark and descriptor. The default.

Wordmark only

Wordmark

Small sizes, favicons, merchandise, where the descriptor would blur.

Motion logo

For screens and video: the pixels light from left to right, then the descriptor.

Brand architecture

LuminaTech is a sister brand within AHC World, with its own identity. It doesn't carry the Atlanta Home Concierge endorsement.

AHC WorldThe group
Atlanta Home ConciergeParent brand. Residential, corporate and lifestyle services.
House of AHCEndorsed brand. Venue and studio; home of the LED wall LuminaTech installed.
LuminaTechSister brand with its own identity. LED technology and media solutions.
03

Construction and proportions

Grid, clear space and minimum size

The LED grid

The logo is drawn on a square grid of LEDs: every pixel sits on a crossing, one pitch apart. The unit x is the height of the descriptor; proportions are measured from the artwork.

Clear space

Keep at least 2x clear on every side, shown by the dashed frame. Light needs dark around it to read.

Minimum size

The descriptor needs room to stay readable; the wordmark goes smaller. Shown at actual screen size.

Primary: 260 px on screen, 2 in (51 mm) in print

Wordmark: 96 px on screen, 0.75 in (19 mm) in print

04

Logo reproduction

Color versions and backgrounds

Color versions

Full color on black

The first choice. Light reads best on dark.

Full color on white

Documents, print and light layouts.

White

Over photos, video and LED content.

Black

One-color print, engraving and stamps.

On backgrounds

Pick a background to see which version to use.

Over photography

Most LuminaTech images are full of light and color, by day and by night. Three rules keep the logo readable on them.

Guests photographing a spectrum LED wall at a daytime event
On color: whiteOver LED content or any colorful image, use the white logo.
Technicians installing LED panels in daylight
On busy images: add a scrimA black gradient from the bottom edge, up to 40% of the height.
LED posters in a bright mall
On light images: full colorOver bright, calm areas, the full-color logo reads like it does on white.
05

Color palette

The spectrum, layout colors and specifications

The spectrum lives in the logo and in light effects. Layouts around it stay black and white, so the color always reads as light.

Specifications

ColorHEXRGBCMYKRole

CMYK values are starting points converted from RGB; confirm them with a printed proof.

Proportion

Mostly dark, white for words, the spectrum only where light belongs.

Black 70%
White 25%

Two modes: night and day

LuminaTech isn't always black. Night mode is for screens, stages and dark venues; day mode is for documents, proposals, the web and anything printed. The spectrum stays inside the logo and the 2-pixel line in both.

Lights on.

Black ground, white text. Screens, stages, social.

Lights on.

White ground, black text. Documents, web, print.
06

Typography

Typefaces, hierarchy and composition

JD LED5 and Sora

JD LED5 is the dot-matrix face of the logo: names, numbers and short headlines, as if shown on a screen. Sora, a clean geometric sans, carries everything people read for longer.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Hierarchy

DisplayJD LED5, 96/100
Lights on.
HeadingSora Semibold, 40/46, tracking −1%
LED walls for events, delivered and run by our crew
LabelJD LED5, 22/26
Indoor LED
BodySora Light, 17/28
Pre-staged, pre-tested and pre-mapped. Our crews arrive ready to install, run the show and strike on schedule, with one accountable point of contact.
CaptionSora Regular, 13/18
hello@luminatechmediasolutions.com

Composition

  • Short in LEDUse JD LED5 for a few words at a time; never for paragraphs.
  • Sentence caseHeadlines in sentence case; the logo is the only all-lowercase word.
  • White on blackText is white on dark layouts and black on light ones. No colored text.
  • Aligned leftSet text flush left; center only a single short line.
  • Light weightsSora Light for body, Semibold for headings. Nothing heavier.
  • Grid spacingSpace blocks in multiples of the LED pitch so everything sits on the grid.
07

Incorrect use

Restrictions and examples

The logo only works when it is reproduced exactly as supplied. These are the most common mistakes.

Don't stretch or squashPixels must stay round and evenly spaced.
Don't reorder the spectrumIt always runs blue to amber, left to right.
Don't use one spectrum colorSingle-color versions are white or black only.
luminatech
Don't retype the nameAlways use the artwork, never a font.
Don't add glows or shadowsThe pixels already carry the light.
Don't place color over busy contentOver video or LED content, use the white version.
Don't rotateThe grid always sits level.
Don't go below the minimumUse the wordmark when the descriptor blurs.
08

Graphic universe

The LED grid, the spectrum and pixel icons

The LED grid

A field of unlit pixels is the brand's background texture. It works behind headlines, on stage screens and in print, as long as it stays quiet: dark grey dots on black.

The spectrum line

The logo's gradient as a 2-pixel rule: under a headline, as a progress bar, along the edge of a screen. Never as a background fill.

Pixel icons

Icons are drawn on the same LED grid as the logo, eleven pixels square. Use them in white on dark, black on light, or lit in a single spectrum color for state (on, live, selected).

09

Photography

Products, installations and image treatment

Light in context, by day and by night.

LuminaTech photography shows screens doing their job where people are: bright lobbies and plazas in daylight, stages and venues at night. The screen is always on and in color, people react to it, and the hardware looks clean and well installed.

Daylight

Bright, open spaces with natural light. The screen holds its own against the sun, and the scene feels busy and real.

Guests photographing a spectrum LED wall outdoors
Outdoor activation
Person touching an interactive LED kiosk in a bright store
Interactive retail
Technicians installing LED panels
The crew at work
LED wall in the House of AHC lounge
LED wall at the House of AHC

Night and stage

Dark rooms where the screen is the brightest thing in the frame. Expose for the screen, keep the room readable.

Speaker in front of an LED wall showing his portrait
Speaker content on the LED wall
E-Cube showing flags at an event
E-Cube at an event

Daylight references are AI-generated style references; replace them with photos from LuminaTech jobs as they come in.

Lights on.

Product photography: on white, screen on, full height, shot straight on or at a slight angle.

LumiPoster slim LED poster showing the LuminaTech logo

LumiPoster

Bold visibility. Anywhere.

Two LED poster displays showing the Atlanta skyline at night

LED Poster Display

Stand tall. Stand out.

E-Cube four-sided LED display

E-Cube

Think outside the screen.

Holographic 3D display on a tripod

Holo Display 3D

Bring dimension to your message.

Look for

  • The screen on, in color, and the brightest element in the frame
  • Daylight scenes as often as night ones
  • People reacting to the screen
  • Straight verticals; the screen square to the camera
  • Product cut-outs on pure white

Avoid

  • Moiré and visible scan lines from bad shutter speed
  • Blown-out screens with no readable content
  • Switched-off or half-built installations
  • Heavy filters that shift the screen's colors
  • Clients' content shown without permission
10

Applications

Stationery, screens and advertising

The identity on screens, gear and print, by day and by night. Official artwork and real content mapped in perspective onto each photo.

Conference stage with the LuminaTech logo on the LED wall

Every pixel has a purpose.

Stage LED wallHolding screen between sessions: logo and one line.
Two LED posters in a bright mall

Lights on.

LED posters, daylightBright content for bright spaces.
Business cards in black and white
LuminaTechMedia Solutionsluminatechmediasolutions.com
Atlanta, GA
Business cardsNight side and day side.
Outdoor LED screen on a building in a plaza

Indoor. Outdoor. Custom.

Outdoor screenSpectrum content with the white logo reads in full sun.
Road case with the LuminaTech logo stenciled on its lid

Case 07. LED panels.

Road casesWhite logo and content label in JD LED5.
Crew member in a black t-shirt with the LuminaTech logo on the back

crew

Crew shirtWhite logo on the back, readable from the audience.

Mockup photographs are illustrative and AI-generated; the logo, content and type are the official artwork.

11

Files and deliverables

Formats, organization and usage

SVG

Websites, apps and LED content software. Vector, sharp at every size.

PDF

Print and sign makers. Vector; send this one to printers.

PNG

Slides, documents and quick use. Transparent background, 3000 px wide.

LED technology and media solutions.

Get the files